Seller Strategy
How to sell without seller's remorse. The Checkbook, Calendar, and Red Pen Method in action.

Thinking About Leaving California? Know Your Walk-Away Number Before You Sell
Before you sell your San Diego home and move somewhere cheaper, figure out what you'll actually keep after the mortgage, selling costs, and taxes.

What to Fix Before You Sell (and What to Skip): The Minimum Effective Dose Strategy
Don't remodel before you sell. How we used the 'minimum effective dose' strategy on an Oceanside home, plus the costly prep mistake most sellers make.

The Biggest Red Flag in a Real Estate Deal (and What Happens When a Buyer Switches Lenders Mid-Escrow)
A perfect offer on paper can still fall apart. A real San Diego escrow story, the warning signs sellers should watch for, and how to protect yourself.

Waiting to Break Even From 2022? The Math Most Sellers Miss
If your home's value dropped 10%, you need an 11.1% gain to get back to even, not 10%. Why waiting for the 2022 peak can cost San Diego sellers more than it saves.

Is Your Home on the Market, or Is It a Museum?
Showings, traffic, compliments, but no offers? Your listing may be a museum. Why price and presentation on day one decide whether your San Diego home sells.

Leaving California for Texas, Arizona or Nevada? Do the Full Tax Math First
California's property taxes rank around 32nd nationally thanks to Prop 13. Before you move to Texas, Arizona or Nevada, compare the full picture: property, income and sales tax plus cost of living.
Frontstage of the day : List Price vs Long Price
All right gang market swing from the swing. Let’s talk about a nuance inside the market right now, which is a bit insidious. An old axiom in the game since the beginning of time in real estate…
3 Ways to price a home | Pricing Strategy
I was talking to a seller today about pricing strategy and a concept came up about what we call the ebay game. So basically, there are threeways to price a home. You can do the endowment effect…
How to be a Successful Buyer in a Seller’s Market, Pro Real Estate Hacks!
The Seller’s Market is the perfect place to be in for this time of year. The price of real estate has risen dramatically due to increased demand anticipating increased supply. If you are…
The Best Time to Buy or Sell a Home is
The Best Time to Buy or Sell a Home depends on where you live. But, here in San Diego, we don’t suffer pronounced slow down in the market like many other areas in the country. And I have found…
Looming Threat Posed by Air Conditioning Units
There is a significant, Looming Threat Posed by Air Conditioning Units to home buyers, home sellers and any homeowner that owns an older central A/C unit. And this threat can mean a BIG hit to…
Beware of Poor Home Flips! Lurking in the Kitchen
Beware of Poor Home Flips! Lurking in the Kitchen
House Flipping…The Good vs. The Bad!
House Flipping…The Good vs. The Bad!
Scariest Situations for Home Buyers & Sellers – Part 4
Scariest Situations for Home Buyers & Sellers – Part 4 So, where are we? We have an accepted offer, the home inspection went well, we successfully negotiated a Request for Repairs, the appraisal…
Scariest Situations for Home Buyers & Sellers – Part 3
Scariest Situations for Home Buyers & Sellers – Part 3 Thanks for checking in with me. This is Part 3 of a 4-part series, so I invite you to check out the other videos, I know you will find them…
Scariest Situations for Home Buyers & Sellers – Part II
Scariest Situations for Home Buyers & Sellers – Part II This is Part II, be sure to check Part I if you haven’t already. So, another “scary” thing about buying a home, or for that matter, selling…
Scariest situations for home buyers & sellers
Scariest situations for home buyers & sellers. Contact me for more information, I am happy to help you buyer or sell real estate in San Diego. Craig Sutliff The GreenHouse Group…
Mortgage Pre Qual vs. Pre Approval
The Skinny on Pre Qualification Getting pre-qualified is the initial step in the mortgage process, and it’s generally fairly simple. You supply a bank or lender with your overall financial…
The Subprime Mortgage Meltdown….explained by stick figures!
Much time has passed, and many people don’t really know how the whole Subprime Mortgage Meltdown happened. People who have seen the recent movie, “The Big Short” have a much better idea, but for…
#AskJesseHow Show | Home Buyer & Home Seller FAQ’s | Episode 5
#AskJesseHow Show | Home Buyer & Home Seller FAQ’s | Episode 5 http://www.TheGreenHouseGroupInc.com/FAQ This episode we talk about How to navigate a sell then buy transaction? How is my home going…
How to Choose an Agent
How to choose a real estate agent to help you buy or sell a home. Most people start their search online or seek the advice of friends. Some people will seek out top producing agents or start at…
“How To Utilize The Contract To Affect Timing? How Does Your Agent Communicate? How Do I Price My Home?” #AskJesseHow Show | Episode 2
#AskJesseHow Show | Home Buyer & Home Seller FAQ’s | Episode 2 http://www.TheGreenHouseGroupInc.com/FAQ This episode we talk about “How To Utilize The Contract To Affect Timing? How Does Your…
“Home Inspections, Closing Costs & Fed Interest Rates?” #AskJesseHow Show | Episode 3
#AskJesseHow Show | Home Buyer & Home Seller FAQ’s | Episode 3 http://www.TheGreenHouseGroupInc.com/FAQ This episode we talk about Home Inspections / Closing Costs / Fed Rates and my mortgage…
First Time Home Buyer & First Time Home Seller FAQ’s *LIVE* | Episode 1
Ok Gang, Need your help here. First off, I’m looking for some feedback to see how I can make this series work best for you. Suggestions, format, etc. Thank you in advance for that. Secondly, I’m…
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